Suggested charge
$125
60-second integration · Long-form
Brand Deal Calculator
Know exactly what your channel's sponsorships are worth instantly.
Content format
8K
25K
Integration type
Opening ask
$150
~20% above fair market for negotiation
Walk-away floor
$106
~15% below suggested minimum
How gaming sponsorship pricing works
Brands buy YouTube sponsorships on a sponsorship CPM basis—what they pay per 1,000 views on your video—not display AdSense CPM. Gaming is one of the lowest-paying verticals because audience buyer intent is weaker than finance, B2B, or tech, even when view counts are massive.
Gaming long-form CPM
$5.00–$12.00
Calculator baseline: $8.00 per 1K views for a standard 60s integration (2026 public gaming rate cards cluster around $6–$15).
Short-form band
$2.25–$5.40
Shorts typically price at ~40–60% of long-form sponsorship CPM because watch time and conversion depth are lower.
Dedicated premium
2.5×
Full sponsored videos vs a mid-roll mention. We cap gaming at 2.5× (finance channels sometimes see 3×–5×).
FAQ
Why are gaming brand deals priced lower than finance or tech?
Sponsors price against customer lifetime value, not just views. Gaming audiences convert well for games, peripherals, and energy drinks—but poorly for high-ticket finance products—so gaming sponsorship CPMs typically sit around $5–$12 versus $30–$80+ in B2B or finance.
Should I use subscribers or average views?
Lead with median views from your last 10–20 uploads (exclude one-off viral outliers). Subscriber count helps brands sanity-check reach, but the flat fee formula is almost always views ÷ 1,000 × niche CPM × placement type.
What is a fair rate for a 30-second vs dedicated sponsorship?
Industry data shows 30-second mentions run roughly 70–80% of a standard 60-second mid-roll, while dedicated videos often command 2.5×–3× (sometimes higher outside gaming). This calculator uses conservative gaming multipliers so quotes stay defensible.
Do Shorts pay the same as long-form?
No. Shorts usually earn roughly 40–60% of long-form sponsorship rates because watch time is shorter and direct-response performance is weaker. Toggle Short-form at the top to apply that discount automatically.
Is the “Ask” number what I should send brands?
Use Ask as your opening quote (about 20% above fair market) so you have room to negotiate. Suggested is the data-backed midpoint; Floor is a practical walk-away minimum—not a goal to target.
Pair sponsorship quotes with AdSense reality checks—most gaming creators monetize through brand deals, not RPM alone.
Open AdSense Calculator