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Whatnot Affiliate Program

Earn when your audience shops live on Whatnot

Whatnot’s creator affiliate program (via Impact) pays when people click your personalized links and make eligible purchases within 3 days. Public rates include 10% on a new user’s first purchase and 4% on subsequent eligible purchases — popular with collectibles and live-shopping creators.

Whatnot Affiliates

Why this program

Strong for Pokémon, sports cards, and collectibles creators already talking about live auctions and drops.

  • 10% on first purchase, 4% after

    Earn 10% on a referred new user’s first eligible purchase and 4% on subsequent eligible purchases (category rules and caps apply).

  • 3-day tracking window

    Purchases generally must occur within 3 days of the affiliate link click to qualify.

  • Impact.com payouts

    Program is powered by Impact — payouts go to your bank account set up in Impact settings.

  • Performance bonuses

    High-volume affiliates may be eligible for monthly performance bonuses per Whatnot’s affiliate materials.

Apply externally

This partner handles signup on their own site — not through GGAnalytics. Use the button below to start your application on Whatnot Affiliate Program.

Apply on Whatnot Affiliates

How it works

  1. 1

    Apply at Whatnot Affiliates

    Create/apply through the Impact-powered Whatnot Affiliates portal and describe your audience.

  2. 2

    Share personalized links

    Promote Whatnot products, shows, and searches with your approved affiliate links (not your seller invite/referral link).

  3. 3

    Earn on eligible purchases

    Get credited when buyers purchase within the 3-day window, subject to category rules and per-transaction caps.

Requirements

  • At least 18 years old
  • Typically 1,000+ followers/subscribers on a single social platform (Whatnot help center); some Impact materials also reference 500+ for certain individual applications
  • Impact.com account and adherence to Impact usage standards
  • Content appropriate for Whatnot’s marketplace

FAQ

Is the invite link the same as the affiliate link?
No. Whatnot restricts using seller referral/invite links as affiliate links — purchases through those paths won’t earn affiliate commission.
Are there caps?
Whatnot notes you can be paid for up to 15 purchases per end user and lists a maximum affiliate earning around $500 per transaction. Confirm live terms in Impact.
Can I sign up through GGAnalytics?
No — apply at whatnotaffiliates.com / Impact.

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